eMail Marketing

The growth of numerous social networking sites has still not dampened the impact of email marketing campaigns. All over the world people still begin their day by checking their emails. Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial messages to an audience.

Key benefits of email Marketing include the following :-
  • Cost Email marketing is economical in comparison to advertisements on social networking sites or other traditional forms of advertisements.
  • Success - Emails can be targeted specifically to the ideal consumer. The database used for email marketing can be updated & filtered to conduct campaigns based on specific customer profile & locations.
  • Measureability and Flexibility With the analytics available today its easy to track responses to emails exactly which helps in reviewing and instantly revising the campaign strategy.

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