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Anaay Direct Selling initiative requires a Database of addresses / contacts, to be followed up by the Direct Marketing team. Infoman - CRM helps in maintaining large Address Lists categorized on multiple parameters. Using the software, you can -
- Build and Manages large databank of Potential Customers
- Has an Automatic uploading facility, allowing uploading of Addresses from different kinds of file formats like - Access, Excel, DBF, De-limited Files etc., into Infoman - CRM
- Based on different, user defined Filter conditions to extract database on predefined parameters. This extracted database, may then be used for Direct Selling eg. Data of Doctors residing in a particular block may be extracted, for targeting them for a specific marketing campaign.
- The Extracted data may then be assigned to different Sales Executives for follow-up.
Key Advantages Include -
- With facility to Upload addresses, it is not required to enter the Address List, if the same is available in Access, Excel, DBF or Delimited file.
- A large qualified database, is a good resource for the direct Selling and telesales teams of an organization
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