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Sending Promotional material, by mail to Potential Future Customers, can be a very effective
Advertising Strategy. Direct Mail is the only form of advertising that lets you pinpoint your target audience and gives you measurable results. Fast. And the "waste" is kept to a minimum.
- Addresses can be extracted on Multiple Parameters, for sending Direct Mails. For a direct Mailing to be successful, it is important to work with a good Mailing List of likely Customers. Developing own lists, is normally found to be more effective than purchasing a Mailing List. Infoman CRM, helps companies, create and maintain their own Mailing List
- It is generally better to do a series of smaller mailings targeted at specific customers than to do one big mailing. Using Infoman CRM, users can send a series of mailings to selected addresses from their Database.
- Infoman maintains a mailing history (ie. Which mail packs have been sent to which prospect). This can be used to see the effectiveness of each Mail Campaign
- Infoman - CRM has an integration with MS-Word for creating the mailers.
- Once the mailing has been done, it can be followed up with Phone Calls for the local prospects, using Infoman's Call Center features, to generate a better response.
- With an effective Mailing List, an organization can look at a strategy of doing cooperative Mailing with other companies, to reduce the costs of Direct Mail campaigns.
Advantages of Direct Mail advertising are -
- It is more personal and targeted than other modes of advertisements. Gives user the ability to pinpoint exactly where the targeted campaign will go. No other medium can match this level of targeting.
- Is easier to track whether the mailing has been effective, especially if you require customers to bring in the mailing to take advantage of a special offer
- You can control who gets the intended message and when the message is to be delivered. With this level of control you can test different segments and different messages.
- When using direct mail you have a wide variety of formats to choose from. You can use letters with inserts, postcards, self-mailers, or brochures.
- Few advertising mediums engage the prospect on a personal level like direct mail. When using a personalized letter the level of engagement is even greater since you have taken the time to greet the prospect by name.
- With direct mail the message you are sending to the prospect arrives by itself with nothing to compete for the prospects attention. Direct mail offers the ability to involve the prospect and evoke an immediate response.
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