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Analysis of Sales Information, helps organizations in identifying their more profitable Products, more efficient and productive Sales People, geographical areas from where Sales are higher, sources of enquiry through which Sales conversion ratios are better.
- Gives Product wise / Model wise sales figures with value, for -
- Different Category of Customers, and on Customer's profile parameters (eg. Income / Age Groups / Professions etc.)
- Different Geographical Areas
- Compute Product wise / Executive wise, average sales conversions for evaluation & re-orientation of sales strategies.
- Analysis of Enquiry Vs Bought, Enquiry Vs Lost, Enquiry Vs Deferred, and reasons for loosing Sales.
- Analyze performance of sales executives.
Advantages of Prospect / Sales Analysis include -
- Based on Analysis of Sales - promotion Strategies may be fine tuned
- Sales Executive Performance helps in identifying executives who are better performers and executives, who may require more training / orientation on Products / Selling Skills etc.
- Product wise / executive wise average sales cycle period for evaluation and reorientation of sales strategies.
- Source of Enquiry (how an enquiry has been received ) helps in dentifying and fine-tuning the Promotion Media mix.
- Analysis of enquiry Vs bought, enquiry Vs lost, enquiry Vs deferred, etc.
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